Elena Kuznetsova
Position:Executive Director
Employer:ICMR
Country:Russia
Background
More than 25 years of research experience in consumer and purchasing behavior and human values
The focus of the work is consulting clients in the field of strategy formation and business interpretation of the results of consumer behavior research: moods and behavioral trends, values, needs, customer segmentation, brand image, consumer choice, forecast of the development of categories and trade channels.
Cooperation on an ongoing basis with the largest companies in the Russian market: all major retailers, manufacturers of consumer goods and durable goods, service providers