Initial discussion for demand analysis: let's study consumer behavior "under the microscope". Major research institutes and Big Data holders will share statistics and trends in consumer culture, including in the real estate market.
100+ Properties
Analysis of consumer behavior. Who are we, where are we from, where are we going?
Moderator:
Director, SMART.Realty
Topics of presentations:
How the Russian consumer is changing: values, moods, preferences
Executive Director, ICMR
Customer portrayal and prospective analytics in development: who buys apartments and how to find their buyer?
General Manager of Analytical Products, Sberbank
Ideal housing through the eyes of Russians
Residential property buyers: the optics of marketing research
Associate Professor of the Department of Applied Sociology, UGI UrFU, Ural Humanitarian Institute of UrFU