In 1990-2000, our country had an abundance of bright and colorful advertising, signage and storefronts, chaotically placed shopping pavilions and banners - the visual aesthetics of the urban appearance was disrupted, but already in the late noughties, both executive authorities at various levels and the business itself realized the value of visual well-being of the urban environment. In many cities of the Russian Federation, an active change has begun in the regulations governing the visual appearance of cities, the design code has become an important tool for improving the comfort of the city and its tourist and investment attractiveness.
This session will explore modern solutions and cases for creating visual comfort in an urban environment.