Nikita Kharisov
Position:Creative and Brand Director
Employer:Ural Construction Holding "Atom"
Country:Russia
Background
creator, brand strategist,
Creative and Brand Director of "Atom" construction holding, the largest in the Urals (Yekaterinburg),
Head of the public art program "CHO",
producer of socio-cultural and creative industries projects,
Curator of the Yekaterinburg tourism brand formation project,
member of the expert group on the implementation of the regional standard for the development of creative industries in the Sverdlovsk region,
guest lecturer in the disciplines of territorial promotion, public art, marketing and branding of leading Ural universities
14 years in marketing communications, branding, development and promotion of territories, creative industries and urban projects
He has worked with major federal and international brands: Coca-Cola, Marlboro, Parliament, Chesterfield, Gazpromneft, MEGA, Ikea, Megafon, Beeline, MTS, Tele2, federal and regional banks, developers and FMCG companies.
150 awards at Russian and international advertising festivals, including gold Eurobest, PIAF, Golden Hammer, Golden Drum.
Member of the jury of Russian and international creative advertising and marketing competitions: Red Apple, Silver Mercury, "Silver Archer", WOW FEST, NRF Regions.
Topics of presentations
2025
- Get rid of budgets or become the king of the mountain? How socio-cultural projects help a brand to become more stable in times of crisis
- Territories of creativity: why developers participate in the creation of creative spaces
2024
2023
2022
- Public art as a tool for the development of the urban environment
- Public art as part of the urban design code
2020