Suggested questions for discussion:
1. An urban brand is not a logo. What the territory's brand platform actually is .
2. Is it possible to "invent" the identity of the city, or can it only be discovered?
3. How to explore a city and find common ground in the views of residents, business, government, and the cultural community.
4. How to choose from the many features of Yekaterinburg those that are really capable of becoming the basis of the brand.
5. How did the process of developing a travel brand platform go? Yekaterinburg: research, hypotheses, discussions, solutions
and rejecting ideas that didn't work.
6. How to make the city's brand not an advertising campaign of the administration,
It's a tool that can be used by different participants in urban life.
7. What happens after the platform is created: how to turn a strategic document into real projects, communications and changes in the urban environment.