In the context of economic turbulence and the rising cost of attracting a client, the issue of marketing budget allocation in development is more acute than ever. Where is the line between reasonable savings and a strategic mistake? How can we not lose sales momentum by optimizing costs?
Issues discussed in the session:
●Optimization tools: using analytics, automation, and end-to-end reporting to make informed decisions.
●Human capital: how to rebuild a team, but maintain expertise while reducing the budget for technical and external services.
●Effectiveness of attraction channels: optimizing the budget for contextual and targeted advertising in 2026
●Effective work with bloggers and opinion leaders in real estate: how to measure the actual reach of such integrations and is it worth spending a budget on them?