Marketing in development

"Drying" of the product in housing while maintaining consumer qualities

Venue
Павильон 3, Зал №3
View the route
Date
October 3rd 2025
Time
12:00-13:30

Moderator:

Founder, Developer's School

Panelists

Director, Nikita Malikov Architectural Bureau
Commercial Director, UMMC-Developer
Product Director, Atlas Development Group
Deputy General Director for Sales and Marketing Development, KPD-Development

Questions for discussion:

  • Is there a trend to change or "dry" the product in the current reality? How serious is it?
  • How to save the product, satisfying the customer's desires, but without losing money?
  • We will also talk about the adaptation of facilities under construction to economic and market realities.
  • Are there effective approaches to reduce costs without losing product quality?

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