Nadezhda Abakumova
Position:Product Director
Employer:Atlas Development
Country:Russia
Background
Lawyer by education (University of Humanities, 2000), product scientist in development (MGIMO, 2024) and data analyst (Netology, 2024).
More than 20 years in development — from expertise to building a product strategy from scratch.
She created and implemented a product management system in housing construction: from land assessment to the final design of the MOE and landscaping.
"Author" of the methodology of forming the "Product concept" and "Sales Book", as well as guides on MOS, navigation and planning.
We have launched an analytics system: surveys of 6000+ customers, automatic collection of NPS/CSI, competitor analysis, optimization of layouts and matrix of options.
The pioneer of the introduction of the European model of design and copyright control of the product in the Russian development.