Session
Real Estate Marketing
Moderator:
Director of Development, Yandex - Domiland
Topics of presentations:
Product features and marketing promotion
Nikita Murin, Director of Strategic Marketing, Etalon Group
Development of a product concept for a residential complex
Director, SMART.Realty
A product approach in development using the example of the residential ecosystem concept with an emphasis on the role of landscaping
Commercial Director, Atlas Development Group
Communication strategies - how we reviewed the communication strategies of all projects in half a year
Fitina Evgeniya, Group Forum
Territory storytelling is about how semantic marketing becomes a tool for managing TK, and how positioning at the pre-project stage saves on promotion.
Co-founder and CEO, horovod.space
End-to-end dynamic measurement of NPS and CSI in development: methodology, benchmarks and incentives
Product Director, Atlas Development Group
Identification of market and social factors of demand for the future project
Head of the Marketing Research Center, GMK
Elevator as an integral infrastructural element of the building concept
Denis Dryagin, Director of Strategic Marketing, METEOR Lift