Oleg Pitetsky

Position:Urban strategist
Employer:Artemy Lebedev's Studio
Country:Russia

Background

Master of Marketing Communications.

Strategist, project leader, designer, urbanist.

Teacher of history, culture, and management.

He has a strong interdisciplinary experience in marketing, brand communications, creativity, urbanism and project management. Moderator of the processes of formation of creative industries communities and development of the intellectual economy of Russia. It focuses on applied efficiency and measurable outstanding results.

More than 25 years in marketing, winner of national and international awards, 100+ unique campaigns, including 360 with the largest international brands and dozens of successful special projects.

Expert, moderator, methodologist of industry events, including:

  • Design workshop, AKA program methodologist, senior tracker
  • Design Factory, AKA — curator, tracker, moderator of the program
  • Crimea Urban Forum — producer, moderator of the business program
  • Tavrida Art Cluster, Rosmolodezh — moderator of the Art School prom.design

The professional path:

2023 to the present, the studio of Artemy Lebedev. Urban strategist.

2023 to the present, B&D Institute of Business and Design. Senior lecturer.

2021 MAYAK Creative Laboratory. Co-founder, creative director.

2015 GLOW Agency for Territorial Development. Co-founder, General Director.

2013 BOTTLE Design Factory. Creative director.

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