Nadezhda Abakumova

Background

• Lawyer by education (University of Humanities, 2000), product scientist in development (MGIMO, 2024) and data analyst (Netology, 2024).
• More than 20 years in development — from expertise to building a product strategy from scratch.
• She created and implemented a product management system in housing construction: from land assessment to the final design of the MOE and landscaping.
• He is the author of the methodology for the formation of the "Product Concept" and "Sales Book", as well as guides on MOS, navigation and planning.
• We have launched an analytics system: surveys of 6000+ customers, automatic collection of NPS/CSI, competitor analysis, optimization of layouts and matrix of options.
• The pioneer of the introduction of the European model of design and copyright control of the product in the Russian development.