Nadezhda Abakumova

Background

Lawyer by education (University of Humanities, 2000), product scientist in development (MGIMO, 2024) and data analyst (Netology, 2024). More than 20 years in development — from expertise to building a product strategy from scratch. ???? Has created and implemented a product management system in housing construction: from land assessment to the final design of the MOE and landscaping. He is the author of the methodology for the formation of the "Product Concept" and "Sales Book", as well as guides on MOS, navigation and planning. ???? Launched an analytics system: surveys of 6000+ customers, automatic collection of NPS/CSI, competitor analysis, optimization of layouts and matrix of options. ???? Pioneer of the introduction of the European model of design and copyright product control in Russian development.