Tatyana Panova

Background

Marketing Director | Development Expert

A professional with 11 years of experience in real estate development and deep expertise in real estate marketing. I specialize in bringing new projects to market, developing products, and building effective marketing strategies for residential complexes.

Key achievements:

• Strategic planning — creation and implementation of comprehensive marketing strategies for development projects (brought to the market and developed the brand Clever park, Baden Family resort property, Mesto Group (St. Petersburg), Freedom of Thought, Da Na residential complex By Amundsen."

• Product development — development and implementation of innovative product solutions that enhance the competitiveness of the company's facilities

Professional competencies:

• Positioning and branding of residential complexes

• Product matrix management

• Digital marketing and performance marketing

• Real estate market and consumer behavior analytics

• Building and developing marketing teams

Expertise:

Over the years, she has accumulated a unique experience in understanding the needs of various customer segments, which allows her to create products that accurately meet the needs of the market. I constantly monitor industry trends and implement advanced marketing tools and technologies to achieve ambitious business goals.