Ekaterina Panova
Position:Founder and managing partner of a consulting agency
Employer:Plan The Best
Country:Russia
Background
Experience and achievements:
- 20+ years in marketing and branding;
- She has launched more than 80 brands from scratch;
- She has conducted consultations for more than 300 companies;
- The author of the Telegram channel about marketing trends "Let's practice with Katya Panova";
- Creator and lecturer of the programs "Business Management of the Design Bureau" at the MARSH School (Universal University) and "Management of Creative Business" at the Higher School of Economics (IRKI);
- Co—author of the Personal Track program - tools for building a career trajectory on the Softcultire platform.
Expertise:
- Organizational consulting and business development;
- Personal brand formation and its impact on business;
- A well-being approach to management and life;
- Community building;
- Strategic business modeling;
- Branding and marketing communications.