Alexander Torichko

Alexander Torichko is CEO and Managing Partner of the industry digital agency Artsofte Digital for developers and developers. The agency conducts comprehensive promotion: digital strategy, lead generation, SMM (including neighborhood chats and channels for agents and management companies), websites and landing pages, SEO/GEO.

He started his career in 2008 in the Artsofte group as an SEO specialist and rose to CEO of Artsofte Digital. Since 2017, the agency has been specializing in marketing for developers. More than 90 real estate projects have been implemented in Russia — from Kaliningrad to Khabarovsk, from standard to business class. Clients include Da-Development, BM Group, ASTON, Atlas Development, Razum and other developers. The team consists of about 40 people, with an office in Yekaterinburg.

According to the Runet 2025 rating in the real estate industry, the agency ranks 4th in performance marketing, 5th in targeted advertising, and 7th in SMM; in Yekaterinburg, it ranks in the TOP 3 in performance and targeting. Artsofte Digital specialists have prepared the first practical guide in Russia on combating fraudulent traffic in digital advertising in the real estate market.

Alexander is a regular speaker at industry conferences: forum and club "Movement", ERZ Trends, Russian Construction Week, All—Russian Housing Congress, intensive "SOIL" and other venues. He makes presentations on digital strategies, lead generation, fraud in advertising and tools for promoting new buildings. The materials of the agency's presentations and webinars are collected on artsofte.digital/experience.