Martha Malikova

A specialist at the intersection of architecture, product and marketing in development. Architectural practice includes the development of concepts and product solutions for residential complexes in cross-functional teams — from site analysis and concept formation to massing, stainography, TEPS, landscaping and transport solutions. The experience also includes master plans, planning and facade solutions, BIM modeling, preparation of materials for AGO, architectural competitions, implementation of generative design, standardization of processes and mentoring.

He works as a deputy marketing director with an expanded product function at the October Group development company.:

analyzes the audience and the competitive environment, forms product hypotheses and prepares technical specifications for architectural, branding and teams, connects design solutions with commercial and marketing strategies. The combination of architectural expertise, product approach and marketing thinking allows you to conduct a development project as a complete product — from concept and planning to positioning and market communication.