Michael Lelikov

Mikhail Lelikov is the owner and creative director of the Opencore branding agency. Founder of the largest professional branding community in Russia, We Branding. Creator of the Youtube channel "Lemon Branding", the largest author's channel for clients of branding agencies in Russian.

More than 20 years of professional experience in the field. He has expertise in all stages: from conducting research and designing a brand strategy to creating a full range of verbal and visual communications.

He has worked with major Russian and international companies: Pepsico, L'Oreal, Alfabank, Avito, Rosatom, Inter RAO, Capital group, Segezha group (AFK Sistema), OCS, Bakertilly, HeadHunter, Kramp, Pharmimex, Acronis, Restart Vasilchuk brothers, Medsi, UD Group (Unistroy), etc.

Constitute:

1. Member and Chairman of the Silver Mercury Festival Jury.

2. Speaker and member of the jury of the Higher School of Branding, Foxnet Forum and the All-Russian award "Excellent!" of various years.

3. A Yandex lecturer.The Workshop, the MADS International Creative School, and the BRAND OF THE YEAR professional marketing and branding competition.

4. Speaker of Neva Buyers Week 2025, PIR EXPO 2025, the national forum "Advertising Matrix", Food Tech Ural 2025, Retail and Developer Forum 2025, etc.

5. Organizer and participant of special projects on the topic of branding: Perfect Branding Match, "The Future of Branding", etc.