Daniel Varaksin

More than 12 years in the construction materials industry. He worked his way up from deputy to commercial director of the Kirovo-Chepetsky Brick Factory (CS Ceramics). He strategically reoriented his commercial policy from regional sales to the creation of a premium product (Konigstein, Edelhaus Klinker, Modformat brands), which is not inferior to its European counterparts. This allowed us to enter into contracts with the largest federal developers (PIK, Airplane, Setl Group, Lingonberry) and ensure full import substitution in the facade brick segment from 2022. Today, the plant is recognized as one of the leaders of the Russian market.