30 years in spite of crises: the secret code of scaling Unistroy
In 30 years, Unistroy has gone from a local developer to a federal player. Today, federal status is not only about volumes and revenue, but also a managed system of product, service, and regional expertise. The company scaled despite the crises, ahead of time and adapting to customer needs.
The session participants will discuss:
- What makes a developer federal
- Product standards vs customer requests
- Expansion to the Urals: Yekaterinburg's case
- Life after issuing keys
Also in the program:
— Alternative financial instruments: ZHNK, leasing, installments. The demand for ZHNK increased by 20% year-on-year. Unistroy makes such scenarios part of the standard work with the client.
— Who owns the reputation of the house after handing over the keys? How service solutions become part of a developer's brand.