Cities need conceptually new approaches to solving social, housing, and transport problems — modern life in megacities involves updating existing infrastructure.
Urbanists call the redevelopment of industrial zones, which occupied a central location in many cities, one of the solutions to the problem. In Moscow, there are several examples of successful use of such territories, when comfortable modern residential neighborhoods appeared on the site of former industrial giants. For example, ZIL.
Universitetskiy is a successful project for the integrated development of a former industrial zone within Yekaterinburg. Pervostroitel managed not only to successfully integrate residential facilities into the location of a historically developed building in one of the most prosperous and well-maintained areas of the city, but also to develop the site qualitatively, to create a new comfort territory with its developed social and commercial infrastructure on the site of the former Uralobuv factory. The company has a strategic plan for the further development of the territory adjacent to the development, meeting all modern trends in urban planning and sustainable urban development.