Domestic tourism in Russia is growing. The competition for tourists is intensifying. ""The query shifts from the "location" to the "experience and impressions". Under these conditions, housing developers are starting to enter into tourism projects — and this is a fundamentally different logic than building and selling square meters.
The main question of the session: what does it mean to create a place for which a person wants to come, stay and return — and what is the role of a developer in this?
Flow logic: demand → methodology of the territory → product → design → implementation.