Yekaterinburg Administration Session

One-two-three quarter: sports security as a competitive advantage of the developer

Venue
Павильон 1, Стенд Адм. Екатеринбурга
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Date
October 1 2026
Time
10:00-11:30

Moderator:

Director of the Department of Physical Culture and Sports, Yekaterinburg City Administration

Topics of presentations:

Development of physical education facilities taking into account the prospective population of Yekaterinburg

Chief, Master Plan Workshop

Effective partnership between a developer and a fitness operator

Commercial Director, UMMC-Developer

Sports infrastructure as a developer's asset: geoanalytics and multi-format solutions for the growth of LCD liquidity

Commercial Director, LLC """BRIGHT FIT" MANAGEMENT COMPANY"

Fitness and Development: current formats and prospects of partnership

CEO, DRIVE FITNESS

How a developer creates a lifestyle in a modern residential complex

Head of Commercial Real Estate, Forum of Groups

Suggested questions for discussion:

1. How to read the sports safety heat map: which "layers" of data (municipal sports, private clubs, outdoor sports facilities) should a developer navigate when entering a new neighborhood?

2. Practices of interaction between developers and fitness operators: at what stage of the residential complex concept development is it most effective for a developer to integrate a fitness operator into the project team? Which financial model of partnership (long-term lease, joint investments) currently proves the greatest economic stability and real synergy?

3. Meters and minutes: how to turn a 15-minute sports availability into a price list and an advertising campaign? The experience of projects where sports sold faster than parking.

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