Suggested questions for discussion:
1. Megatrends of the construction industry
- The housing market is slowing down, but it is spilling over into other segments
- The end of the era of cheap mortgages
- The key rate as a lever of industry activity
- Change of the main customer in the materials market
- From import substitution to technological leadership
- New energy efficiency certification standard
- Ecology as a norm
- Rationalism in architecture
- Digitalization is a growth area
- Personnel and structural deficit
2. Marketing in construction:
- how is the client's path changing in the construction business
- trends and impact on marketing in the construction business
- key factors influencing marketing, advertising and consumer
- the impact of AI in marketing for the construction business.
3. Technological solutions in construction:
- a new market for materials in the era of import substitution.
- the use of modern materials for the protection, repair and waterproofing of structures is the basis for the sustainability of the urban environment.
- the role of engineering companies applying integrated solutions using international standards and brands in the reconstruction, reinforcement and construction of facilities.
- modern approaches to the protection of reinforced concrete, the treatment of seams, the restoration of reinforced elements and the creation of durable structures for urban infrastructure.