A product that sells itself. How marketing affects a development product — and where does its role end?

Today, marketing in development is no longer just about promoting a finished product. He is increasingly involved in its creation: he influences the concept, audience, apartment design, architecture, landscaping, service, price and meanings of the project. Where does the role of marketing end and the product's area of responsibility begin ? Can marketing expertise change the TEPs and the economics of a project? Which solutions really create value for the customer, and which remain beautiful features on the renders? In an open discussion format, representatives of development, marketing and product will analyze real—world interaction cases and answer the main question: can a strong product be created without marketing - and is marketing capable of making a product truly selling?

Performances:

1. Natalia Prikhodko, Head of the Residential Real Estate Concept Development Department at Sinara Development.
2. Vasily Kylchik, Marketing and PR Director, LETO Development
3. Ekaterina Sedunova, Product Director, Freedom of Thought
4. Ilya Mogilevtsev, co-founder of the communication agency "O' Sense" and Managing Director of Ural Marketing Community.
5. Kristina Yasnitskaya, Head of Marketing, Idealist Philosophy.
6. Sergey Myrza, Founder, Chief Architect of LH47