Today, marketing in development is no longer just about promoting a finished product. He is increasingly involved in its creation: he influences the concept, audience, apartment design, architecture, landscaping, service, price and meanings of the project. Where does the role of marketing end and the product's area of responsibility begin ? Can marketing expertise change the TEPs and the economics of a project? Which solutions really create value for the customer, and which remain beautiful features on the renders? In an open discussion format, representatives of development, marketing and product will analyze real—world interaction cases and answer the main question: can a strong product be created without marketing - and is marketing capable of making a product truly selling?
A product that sells itself. How marketing affects a development product — and where does its role end?
Moderators:
Chairman, member of the Council, Events and PR Committee, Ural Chamber of Real Estate
Director of Development, LH47
Panelists:
Head of the Residential Real Estate Concepts Development Department, SZ Sinara-Development LLC
Marketing and PR Director, LETO Development
Leading specialist in the field of sustainable development,
co-founder of the communication agency "O' Meaning", Managing Director of Ural Marketing
Head of Marketing, The philosophy of the idealists
General manager, Architectural bureau LH47 ARCH