There is a lot of talk about human-centricity, and certainly from a positive point of view. Comfort elements appear in projects to improve people's lives: neighborhood centers, a smart elevator, dog paw sinks, halls with armchairs instead of standard entrances, etc.
But is this approach to development really an evolution in the industry?
Does the consumer need human-centricity, or does it only increase the cost of housing every year and make it more and more inaccessible to most people?
During the discussion after the premiere of the series "Scenarios of Life", we will try to find answers to these and other controversial issues with the country's leading developers. Together, we will draw a conclusion about whether a human-centered approach is beneficial or is it just a wrapper for submitting a USP product and another way to detach from competitors in the market.