Most developers today have a full set of attributes of "proper" marketing: an expensive brandbook from a top agency, an advertising concept with happy family renderings, and multi-page positioning. But at the sales launch stage, it turns out that the project does not have a single core. The strategy remains a beautiful theory in a PDF file that no one has opened after defending before the board of directors.
In this session, we'll look at how to turn disparate data into a working system in three weeks. At the end of the presentation, each participant will receive a practical implementation tool: the checklist "Brand strategy in 21 days: 25 questions that the developer must answer before launching the advertisement." It will help synchronize the development, marketing and sales team even before the first touch with the audience.