Marketing in development

How fitness infrastructure helps to increase the attractiveness and demand for real estate

Venue
Павильон 3, Зал №3
View the route
Date
October 3rd 2025
Time
14:00-15:30

Moderator:

Founder, Russian Wellness Hub

Topics of presentations:

The expert

General manager, UK Bright Fit LLC

The expert

First Deputy Director of Development, Ddx Fitness

Commercial Director, UMMC-Developer

Head of the Commercial Real Estate Group, Strana Development Group of Companies

Questions for discussion:

  • Consumer behavior and demand for fitness services in Russian cities — from From Moscow to cities with a population of 300,000 people. How the demand for the services of fitness operators is changing.
  • An overview of the formats of fitness service operators. Examples of integration of different types of services into different properties.
  • What does mutually beneficial cooperation between developers, developers and service providers mean?
  • Principles of effective design and requirements for the operation of fitness facilities. How to plan and when to start cooperation so that the property is filled with professional participants in the fitness market.
  • Digest of "fakaps" or why it is not possible to place good and promising fitness complexes on good and promising residential complexes and shopping centers.

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