Session
Real estate marketing: product features affecting its liquidity
Moderator:
Senior lecturer at the Department of Media Communications / journalist, author of media about the city and heritage, winner of the TEFI Prize., UrFU
Topics of presentations:
Object attributes what is more important
Product Director, Be Brand People
Do you want to shape customer preferences or follow them? How not to deceive the client and yourself in an attempt to please everyone
Maria Druzhinina, Deputy Commercial Director, Atlas Development Group
Commercial real estate within cultural and educational clusters: does the context affect liquidity
Project Director, Metropolis
How can I make a project liquid and not redo it?
Executive Director, DEVISION Architectural and branding company
Marketing and architectural strategy. From the field to the best product in the region
Leading Strategist, Head of Special Projects Practice, GMK Consulting Agency
The formula for a successful residential complex: how brand, product, and marketing create value for the customer
Director, SMART.Realty