There is an opinion that design is something optional, applied to a product, and therefore often unusual for Russian brands. However, in reality, design can be a working competitive advantage, help win people's hearts, create a name, image, and build a sales system. What is a successful collaboration between a designer and a brand? How can you not be afraid to invest in design? What fruits does it bring? What are the risks? Are people willing to pay for the design? A blitz interview about successes and mistakes.
