Commercial infrastructure of the area: how to capitalize on beauty and comfort without losing the project's profits

Venue
Зал №3.10
View the route
Date
October 1 2026
Time
16:30-18:00

Moderator:

Director of the Brokerage Department, Partner, RRG

Panelists

Head of the Commercial Real Estate Department, GC "Strana Development"
Product Director, RAZUM Development Company
Deputy Vice President for Investment and Strategy, JSC GC ETALON
Commercial Director, UMMC-Developer
General manager, Panin&Co

The round table, together with leading market players, will discuss hot topics that concern project teams today. And the shift ""It's important and necessary" to "what exactly to do, with what resources, and who in the team should be responsible for it."

  • the formation of a "horizontal shopping center" due to the infrastructure of the first floors, detached buildings, parking lots and more;
  • creation of an environment and scenarios of life, synergy of functions, growth of capitalization of the territory;
  • the impact of high-quality infrastructure on price growth and accelerated sales (including research results);
  • which commercial real estate formats create jobs and enhance project liquidity;
  • Master development: how to keep the concept alive when selling lots;
  • approaches to product and infrastructure management, effective practices of interaction with major partners of infrastructure functions;
  • where do the meanings inherent in the product get lost at the project implementation stage and what control points do developers need to implement high-quality commercial infrastructure?;

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