Panel discussion "Marketing in real estate. Modern Sales tools" will be held on December 6 from 12.00 to 13.30 in Hall No. 1.

The discussion will be moderated by Vitaliya Lvova, CEO of Promotion Realty.

Participants are invited to discuss comprehensive marketing strategies in real estate, the role of the brand in gaining consumer confidence and stimulating real estate sales, and the specifics of managing the reputation of a construction company and positioning development projects.

The agenda also includes:

• ROI of marketing activities: monetization and cost optimization.
• A correct KPI system and ways to control the quality of a marketing agency's work as a key to the success of an advertising campaign.
• Marketing innovations and digital solutions in the promotion of real estate. New drivers of sales growth.

Experts will discuss marketing on a limited budget and the specifics of real estate marketing in the regions.

Ksenia Vladimirova, Director of the Marketing and Advertising Department at Terem, Oleg Kelnik, CEO of Planoplan, Luisa Ulanovskaya, Director of Strategic Marketing and CX Transformation at RD Group, as well as representatives of the largest Russian real estate developers, are invited to participate in the section.

Admission to the event is free. Registration as a forum participant is required.

The session organizer is a partner of the Vedomosti business program.