For the first time, the best designers of Russia will gather at 100+ TechnoBuild

The first 100+ Design Interior Designers Forum will be held in Yekaterinburg-Expo on October 20 and 21 as part of the International Construction Forum and the 100+ TechnoBuild Exhibition. The leading experts of the country will speak at it. Nearby there will be an exhibition in the form of cubes with real interiors, so that you can immediately evaluate the capabilities of Russian manufacturers, as well as an exhibition of finishing materials and interior solutions. Registration for the event is already open.

The forum and the exhibition of interior designers will become an important part of the 100+, since the construction of buildings is not limited to the construction of structures – the interior also plays an important role for the long and functional life of the room.

The business program will include topics for a wide audience. For example, a separate "Made in Russia" section will be held by the Architect Research Center together with manufacturers of materials ranging from paint for walls and textiles to doors and furniture. Famous designers Diana Balashova, Boris Uborevich-Borovsky and Yulia Golavskaya will be among the main speakers.

Diana Balashova is one of the top 10 best decorators in Russia. She worked as a set designer in cinema and theater, and later created her own design bureau, Play. He is currently engaged in the design of private interiors, restaurants and cafes. Diana will hold a master class on "Composition in interior design" at the forum.

"I was prompted to this topic by my work at one of the design competitions. I saw that not everyone understands how the interior composition works: what is the main thing, what is secondary. I saw that the air conditioner in the composition is ignored, that there is not always logic in the molding, that the carpets are randomly selected, and so on. I want the principle to become clear to everyone," said Diana Balashova.

Boris Uborevich-Borovsky is the founder of the Moscow studio of architecture and design UB.DESIGN. He and his team are the authors of a large number of private interiors and architectural objects in Moscow and other Russian cities. The studio has repeatedly won numerous Russian and international competitions, including "Arch Moscow", "Architecture", "Golden Section", Interiaawards and others. Boris will tell 100+ about the basics of creating a modern interior.

Yulia Golavskaya is a designer and decorator, founder of the studio Golavskaya Int&Arts&Peace. She received an architectural and psychological education, and in 2004, in addition to them, she graduated from the famous school of design "Details". Her works are regularly published in the Russian and foreign press: AD, ELLE Decoration, INTERIOR+DESIGN, IN/EX, Revista Interiors, Micasa. Every year since 2015, Yulia Golavskaya has been included in the list of the hundred best Russian designers and architects according to AD magazine.

The design exhibition will also become an important part of the 100+ Design direction. Interiors from Yekaterinburg designers will show examples of the design of apartments and public spaces. Thus, it will be possible to see with your own eyes how the ideas are put into practice. In addition, the cubes will host master classes on interior design for everyone.

The 100+ Design program is being expanded. You can follow the updates on the official website of 100+ TechnoBuild. The 100+ itself will run for four days – from October 18 to October 21 at Yekaterinburg Expo. It will retain all traditional engineering and scientific topics, with 146 sections and 550 speakers planned.