100+ Speaker: Moshe Bar

How are neuroscience and architecture related? And how does our perception affect space?

Moshe Bar is the Director of the Cognitive Neuroscience Laboratory at the Multidisciplinary Brain Research Center, Bar-Ilan University, Israel. He is an internationally recognized cognitive neuroscientist whose research has made a revolutionary contribution to understanding perception, cognition, and psychiatric issues.

Along with studying how the brain extracts and uses contextual information to generate predictions and effectively manage the cognitive process, Professor Bar's research focuses on issues covering the flow of information in the cerebral cortex during visual recognition and conscious perception, contextual associative processing of information about the environment, and various mechanisms in the cerebral cortex that determine the formation of first impressions, visual elements, human preferences and mindset.

Through collaboration with artists, architects, and public health professionals, Professor Bar's influence is evident in various industries. His research on street design, for example, led to the creation of criteria for streetscapes that promote increased physical activity.

Professor Bar's work on the influence of contour on subjective preferences and emotions has influenced designers, advertisers, and architects (from renowned architect Frank Gehry to Cosmopolitan magazine).

The bar collaborates with the Technion School of Architecture, the Harvard School of Design (GSD), and explores the impact of various spaces on humans. In collaboration with HIT (Holon Institute of Technology) and independent architects, he explores optimizing the shape of a space for functioning (for example, waiting rooms in hospitals, schools, playgrounds), as well as which visual design elements best arouse curiosity.

Moshe Bar will speak at the VIII International Forum and exhibition 100+TechnoBuild.